April 29, 2019

Oregon Scientific today announces the partnership with Nital to support the organization's Connected Home and Smart Learning business in Italy. At the annual meeting last week, Nital’s CEO Mr Aldo Winkler met IDT’s CEO Mr Zhu Wing Ning, accompanied by their General Manager of Imaging Division, Mr Giuseppe Vaccina, Managing Director Mr Giovanni Nizzi and Mr. Andrea Winkler, who has long shared the same thoughts that the Nital is capable to manage every process for a successful presence of the Oregon Scientific brand in the Italian market. The partnership, which brings together the managements from both large corporations, reviewed the success and expected growth of its business after months of relationship.

Mr Zhu Wing Ning, CEO of IDT met with Nital Leadership

Our Senior Vice President, Phoenix Wong, introduced Smart Learning products to Nital’s owner, the Winkler family

Thomas Tam, International Sales Director of Oregon Scientific, introduced Connected Home products to guests

“Oregon Scientific brand is highly appreciated in the Italian market,” said Giusepee Vaccina, General Manager of Imagaing Division at Nital. “When we run the Social Media campaigns, the response and engagement was incredibly good!” Being the Amazon Gold Partner, Nital’s marketing efforts have been focused in the period before Christmas, working on the most important brand and generic words to maintain the top search results with Amazon Sponsored campaigns. The result of the Press Day is also excellent that 120 clippings were generated. At a Xmas Contest with Radio Number One, an important radio of North/West of Italy,  Oregon Scientific was presented to 1,460,000 audience with our products presence on Xmas Gallery of the website, 3 posts on Facebook page, 4 editorials 60” pills and radio quotation dedicated to Oregon Scientific products. Nital x Oregon Scientific team would keep creating something better together as we both see businesses in Connected Home and Smart Learning categories are on high demand.

Press Open Day at Milano attracted over 35 journalists and thousands of people including architects and public during Design Week

Enthusiastic comments received on Oregon Scientific Italy Facebook page

“All of us  is a super fans of Oregon Scientific brand.” emphasized again by Giusepee. In overall, Nital’s 2019 approach focuses on reinvigorating the Oregon Scientific brand, using the capillary coverage of the entire national area to sell-in products quickly, and leveraging strategic partnerships and trusts with buyers and vendors which was built up over 25 years of working.

Oregon Scientific is proud to be working with Nital - which is offering on-trend products, accessories and services focused on consumer electronics, imaging | photo , IT & mobile, printing solution and afterprint & consumables.

Tracking the results of Nital’s performance, given the specific needs of each products, there are some areas that apply to businesses universally. “We’ve seen encouraging data thus far that suggest Oregon Scientific products are well received from EU sub distribution that foster a more committed partnership,” said Phoenix Wong, Senior Vice President at Oregon Scientific. “There is true power in the data and we hope to encourage other distributors to share their analytics and learnings as we collectively work across countries to build even stronger programs.”

Enquiries:

Please contact the Global Marketing team:

Amy Ho|Tel: (852)21700571Ext 2571|Email: amyho@oregonscientific.com

Sherry Zhou|Tel: (86)755 29701187|Email: sherryzhou@idthk.com 

Amanda Zou|Tel: (86)755 29701395|Email: amandazou@idthk.com